Road-d.com
We are glad to announce that xroadies.blogspot.com is now simply Road-d.com
This new site is gonna cover all the major motorsport championships, including Formula One and MotoGP. View the latest race news, reports, results, features, pictures and other happening news.
We hope to take this site to next level .
Any suggestion and comments would be helpful in improving this site .
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Thanks for all the love and support
Evox team .
Nike- History
Nike, originally known as Blue Ribbon Sports (BRS), was founded by University of Oregon track athlete Phil Knight and his coach Bill Bowerman in January 1964. The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger, making most sales at track meets out of Knight’s car. Many top Oregon runners began wearing the shoes, and the shoe’s popularity grew quickly. The company’s first self-designed product was based on Bowerman’s “waffle” design in which the sole of the shoe was inspired by the pattern of a waffle iron.
The company’s profits grew quickly, and in 1966, BRS opened its first retail store, located on Pico Blvd. in Santa Monica, Calif. In 1971, with the relationship between BRS and Onitsuka Tiger nearing an end, BRS prepared to launch its own line of footwear, which would bear the newly designed “Swoosh.” [Sources: ‘Swoosh’ by J.B. Strasser and ‘Just Do It’ by Donald Katz.]
The first shoe to carry this design was a soccer/football cleat named “Nike,” which was released in the summer of 1971. In February 1972, BRS introduced its first line of Nike shoes, with the name Nike derived from the Greek goddess of victory. In 1978, BRS, Inc. officially renamed itself to Nike, Inc. Beginning with Ilie Nastase, the first professinal athlete to sign with BRS/Nike, the sponsorship of athletes became a key marketing tool for the rapidly growing company.
By 1980, Nike had reached a 50% market share in the United States athletic shoe market, and the company went public in December of that year. Its growth was due largely to ‘word-of-foot’ advertising (to quote a Nike print ad from the late 1970s), rather than television ads. Nike’s first national television commercials ran in October of 1982 during the broadcast of the New York Marathon. The ads were created by Portland-based advertising agency Wieden+Kennedy, which had formed several months earlier in April 1982.
Together, Nike and Wieden+Kennedy have created many indelible print and television ads and the agency continues to be Nike’s primary today. It was agency co-founder Dan Wieden who coined the now-famous slogan “Just Do It” for a 1988 Nike ad campaign, which was chosen by Advertising Age as one of the top five ad slogans of the 20th Century, and the campaign has been enshrined in the Smithsonian Institution.
Throughout the 1980s, Nike expanded its product line to include many other sports and regions throughout the world
Converse shoes- the Original
Converse shoes - The Original. We remind you to be wary of imposters and pretenders. Insist on the Original - The Converse All Star. Great American Shoes for over 80 years.Converse, is an American shoe company which has been making shoes since the early 20th century. Currently, Converse also produces a wide range of occupational safety shoes that resemble their regular athletic shoes.Also referred to as “Cons”, “Connies”, “Chuckers”, “Chucks”, “Converse”, “Chuckie T’s”, or “Chucker Boots” for the higher styles, for decades the Chuck Taylor All Star basketball shoe only came in black or white. Converse Shoes. Under pressure from basketball teams it was decided in 1966 to manufacture other colors. Different materials for Converse shoes started to appear also, such as leather, suede and vinyl, and even hemp, rather than just canvas. A low-top or “Oxford” and high-top versions, and later knee-high versions were produced for Converse Shoes. After Converse was bought by Nike and operations were moved from the United States to overseas, the design has had a few alterations. The fabric is no longer 2-ply cotton canvas but 1-ply “textile” and many wearers have noticed different patterns of wear. The original Chucks design had a tongue that always goes to the side when you walk and becomes very uncomfortable. The solution to this problem is to cut off the tongue for Converse shoes.
Converse Chuck Taylor All Star Simple Details Hi It was a simple concept, to make every detail oversized. A bigger patch, bigger grommets and eyelets and a bigger MIDSOLE: stripe. Right down to every detail, even the laces are larger. Rubber OUTSOLE. Enjoy Converse Chuck Taylor All Star Simple Details Hi experience.
Top 50 Iconic Shoes
There are some shoes that are the boiled-down essence of their particular look. That have become synonymous over the years with a whole variety of lifestyles.
You have your anti-establishment Doc Marten 1460’s (introduced in 1960).
Your once-athletic and now indie/alternative Converse All Stars (introduced in 1917).
There’s your ultimate in uptown ladylike chic, Repetto BB flats (introduced in 1956 and named for their intended client: Brigitte Bardot).
And your life-of-leisure Gommino driving moc by Tods (introduced in the 1970s).
See… a shoe can evoke an entire lifestyle.
For more of the top 50 iconic shoes (as chosen by Footwear News), check out the slideshow at their site.
Nike Bows Jordan 23
Jan. 14, 2008
NEW YORK — The shoe that honors No. 23 is turning 23, and Nike’s Air Jordan is marking the occasion with a green look.
The newest shoe from the Jordan line is the first of the company’s basketball shoes — and in fact, the first performance shoe overall — to conform to Beaverton, Ore.-based Nike’s
sustainability model, which it calls Considered. As part of the environmentally sensitive design, a new stitching technique holds the upper together and allows the shoe to be made with minimal adhesive, and throughout the line, environmentally preferred materials are used, including Nike Grind, which makes use of waste materials from Nike factory floors.
But the company is promoting the shoe to consumers as a true performance product, according to Nike VP of innovation design and special projects Tinker Hatfield, who was involved in designing the XXIII. At a press conference last week, he called it a “beautiful and com
pelling object of desire.” To that end, Nike put Michael Jordan-specific and technical-basketball details on the model, including the basketball legend’s fingerprint on the outsole, and a lower-profile midsole for improved ground feel.
The Jordan XXIII will officially launch with an extremely limited-edition blue-and-gray
colorway to be released on Jan. 25, with 23 pairs at $230, available at 23 select retailers across the country — including the newly opened House of Hoops Nike-Foot Locker collaboration in New York’s Harlem neighborhood. On Feb. 16, an All-Star Game colorway, priced at $185, will launch at selected retailers, and the official nationwide launch of the standard colorway, selling for $185, will take place on Feb. 23.
Analysts contacted by Footwear News agreed that the Jordan XXIII will make a splash with
collectors and sneakerheads, but some thought it could have larger ramifications. “Obviously, the overall industry needs an infusion of some newness,” said Christopher Svezia, an analyst with Susquehanna Financial Group. “[The Jordan XXIII] could bring that to the marketplace,” he said, but added that only Nike would likely benefit from any halo effect.
“I think the fact that it’s 2-3 is going to be wildly meaningful to collectors, Jordan fans and basketball fans,” said Matt Powell, an analyst at SportsOneSource, adding that he thinks the shoes will “evaporate” from the shelves. But Powell emphasized that the shoes won’t change much in the marketplace for the overwhelmingly dominant Nike. “At some point, there’s not much more market share for them to steal.”
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